Don’t choose between toning and repair! This dual force shampoo contains our max strength violet micro-pigments that instantly knock out brassy tones, whilst our unique Opti-PLEX technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Hair is blonder, 90% stronger, dramatically smoother with double the softness. Colour, styling, sun, pollution, what damage?! Developed with FragranceFuse technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
HOW TO USE: Lather evenly through wet hair and leave up to 5 minutes for maximum results. Rinse thoroughly and follow with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.