SOS emergency, Damage Rewind to the rescue. Give your tired, broken hair a lifeline with our advanced Damage Rewind Reconstructing Shampoo. Our unique Opti-PLEX technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Colour is locked from fading for 30 washes and hair is 90% stronger, dramatically smoother with double the softness. Colour, styling, sun, pollution, what damage?! Developed with FragranceFuse technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
HOW TO USE: Lather evenly and rinse thoroughly to unveil stronger hair. Follow with Damage Rewind Reconstructing Conditioner to build up your defences.